Accredited XDM Masterclass

Upcoming Masterclass

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Upcoming Masterclass

  • Upcoming Masterclass

    Accredited XDM Masterclass – Dubai

    The accredited Experience design master class is a deep and engaging learning experience towards building a strong foundation of service design mindsets, tools, methodologies and processes. It’s practical, hands-on, engaging, .. It’s a well thought program aimed at transforming the service and customer facing professionals to a next level of impact and career stage.
    Starting Date : November 28, 2019
    $500.00
    Register Now
  • Upcoming Masterclass

    Accredited XDM Masterclass – Cairo

    The accredited Experience design master class is a deep and engaging learning experience towards building a strong foundation of service design mindsets, tools, methodologies and processes. It’s practical, hands-on, engaging, .. It’s a well thought program aimed at transforming the service and customer facing professionals to a next level of impact and career stage.
    Starting Date : November 12, 2019
    $500.00
    Register Now
Essential masterclass elements

Accredited XDM Masterclass

Essential masterclass elements

  • This interactive training will be sailing the participants through an experiential learning journey to the Experience Design “XD” world.
  • At the heart of the training will be the essentials of XD such as principles, processes, mindset and the thinking behind it.
  • Then will be the tools and models layer that will translate the principles and essentials into initiatives and projects.
  • Best practice tips and tricks will be provided to ensure successful and scalable initiative and project implementation.

XD Principles & Processes

This element of the training will build a strong basis and foundation of the Service Design Discipline by answering questions such as:

  • What is experience design and why it’s important?
  • What are the principles of experience design?
  • How service design relates to customer facing disciplines such as marketing, customer service and product development?
  • What is design thinking and how it adds to the experience Design Discipline?
  • What is the best practice experience design process?
  • How to apply and customize the experience design process in a specific business context?

XD Tools & Models

This element of the training will be the link between understanding the principles of service design and translating it into service experience success realities by answering the “how to” questions such as:

  • How to share and build alignment around the vision of your service experience?
  • How to create journey maps to frame your understanding of the service around your customers’ activities and their emotional response?
  • How to help your organization gain a more holistic understanding of your services and experiences by leveraging design research and synthesis?
  • How to research the current state of an experience in order to better understand your customers’ current experience.
  • How to use ideation methods to generate multiple potential solutions?
  • How to frame your experience vision around the customer experience using storytelling?
  • How to use prototyping techniques to help evolve and refine a service/experience concept?
  • How to build a service blueprint to plan the implementation of your service experience vision and communicate it to your organization?
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Successful XD Projects
Although learning about Experience Design, its tools, principles and models is an enjoyable and engaging activity, applying experience design, scaling it across the organization and scoping its objectives and strategies into successful projects and initiatives is a challenging task where many early adaptor organizations report difficulty and drawbacks.

So, this element of the training that is usually taken for granted, is well thought and articulated to complete the bright experience design picture. In this part of the training we will be answering questions such as:

  • What is the service/experience design maturity model?
  • How to scope an experience design project?
  • What are the Roles and responsibilities you need to involve in a XD project?
  • What are the types and nature of the XD project deliverables?
  • What are the common challenges in implementing XD projects and how to overcome them?
Learning Objectives

Accredited XDM Masterclass

Learning Objectives

Empower participants to be able to:

  • Understand experience design essence and principles.
  • Understand design thinking as an approach for designing service experiences.
  • Identify the customer jobs to be done.
  • Apply experience design thinking tools and models.
  • Choose and prioritize experience Design Tools and Models in different contexts.
  • Master Customer Profiling, Customer Journey Mapping and Stakeholder Mapping.
  • Collaborate with other teams to stage impressive service experiences.
  • Relate experience design to their current organizational Roles and Responsibilities.
  • Practice service experience prototyping.
Who should attend?

Accredited XDM Masterclass

Who should attend?

Service design professionals
Customer experience professionals
Digital Transformation leaders
Product and service managers
User experience professionals
Strategic Marketing professionals
Why attend?

Accredited XDM Masterclass

Why attend?

  • You will be able to transform the way your organization manage their customers, design their services and stage their experiences.
  • You will enter a new professional career era
  • You will master the design thinking approach and will be able to apply it to all facets of your life personally and professionally.
  • You will better understand, design for and manage customers and clients.
  • You will be amongst the pioneers of the Experience Design profession.
Overview

Accredited XDM Masterclass

Overview

The accredited Experience Design master class is a deep and engaging learning experience towards building a strong foundation of service design mindsets, tools, methodologies and processes. It’s practical, hands-on, engaging, ..

It’s a well thought program aimed at transforming the service and customer facing professionals to a next level of impact and career advancement.

This program is the result of 8 years of academic and professional experience design study, consulting and implementation in a high intensive customer facing business environments.

Your post-course state will never be the same as the pre-course state, forever.